Talk: So you’ve built an app… now what?
The natural progression post-development of your app is the challenge to market your product effectively and give it the best possible chance of success. We’ll explore the world of app marketing (but don’t worry, we’re developers, not marketing managers). It will feature a synopsis of App Store Optimisation and common problems people face when struggling to get downloads or higher levels of engagement – touching on our own experiences as examples.
CTO at a mobile-focused development studio – Airbyte – based in Reading, UK. In the past few years, we’ve seen a trend of customers who consider development the hardest challenge, yet most of our customers need substantial help when marketing their product. Now, I’m also heading up two post-development agencies, aiming to help our customer’s products unique and innovative methods of growth.